LAPLACE, La. – Louisiana FCU went live with Member Loyalty Group’s organization-wide Net Promoter program.
Member Loyalty Group said the Net Promoter Score’s dashboards provide a “fresh stream” of member feedback directly to the credit union’s staff, who can take action.
“The sophisticated tools we can access through Member Loyalty Group put timely data at our fingertips so we can enhance and grow our member relationships,” said Mia Perez, chief administrative officer at the $160-million credit union. “The solution is also based on a rigorous data collection process that all participating credit unions follow, which makes a reliable industry benchmark possible.”