BURBANK, Calif. – Logix FCU, known until recently as Lockheed FCU, is launching a Facebook contest (open to the public) to name the credit union’s new robot mascot on Aug. 31.
The contestant with the winning name will receive the grand prize of $2,500, with four runners-up receiving $100 each.
In addition to the cash prizes, two participants will win a new iPad. One will be randomly awarded to someone who submits a name in September, and another to someone who votes for his/her favorite name in October.
“With our new name, we introduced an iconic robot character that reflects the credit union’s innovation and forward-thinking technology, but in a way that captures our organization’s fun personality,” said Andrea Carpenter, senior vice president of marketing and strategy for the $3-billion credit union. “Now, we would like the community to participate in naming the little guy, and to have an opportunity to win some great prizes.”
Rather than paying an agency, the credit union said it wants to engage its membership and the general public in certain marketing decisions.
Contest entries will be accepted via the Logix Facebook page throughout the month of September and narrowed down by Logix staff to five finalists. The five finalists’ entries will be open to voting by the public beginning Oct. 1, with the grand prize winner and the new mascot's name announced on Nov. 1.