BIRMINGHAM, Ala. – The League of Southeastern CUs has rolled out the second run of on air and Internet spots for its $1.2-million advertising campaign, built around the tagline “Credit Unions: we’re giving banking a better name.”
The ads began running in many of the 13 media markets in Alabama and Florida on June 18.
This year’s run, following an initial launch last year, will feature TV, radio, Web, social media and public relations initiatives focusing on Generation X consumers.
The ads push consumers to a website: @betternamefor banking.com, which illustrates the credit union difference. Potential members can find a credit union near them, and one section of the website highlights shared branching.