The Louisiana Credit Union League and CU Strategic Planning have partnered to help CUs in the state gain certification as community development financial institutions.
The Louisiana CU League will train CU staff members in serving low-income markets and price products for high-risk markets. CU Strategic Planning will help credit unions generate loan growth and market themselves as distinctive from banks and as the primary financial resource for underserved markets.
Two credit unions in Louisiana that are already CDFI-certified, the $245 million-asset Pelican State Credit Union in Baton Rouge and the $104 million-asset Shreveport Federal Credit Union, have implemented CU Strategic Planning's HERO Community Development Certified Financial Counseling training program.
CU Strategic Planning has related experience helping credit unions get CDFI credentials in Florida and Alabama, in partnership with the League of Southeastern Credit Unions; and in Missouri.