CHARLESTON, S.C.-The ancient Mayan calendar predicts that the world will end on Dec. 21. In response, Latitude 32 CU here says that if it does, all its loans will be forgiven.

"It's pretty tongue in cheek," confessed Brad Rustin, CEO at the 7,300-member, $50-million credit union. Rustin explained that up until July the CU was known as Charleston Area FCU, but changed its name in an effort to update its image. The new name reflects Charleston's position on the 32nd parallel north of the equator.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.