AUBURN HILLS, Mich. – Lake Trust CU has chosen Contracting Resources to help it design a new high-tech service model that will introduce teller pods inside its branches.
The soon-to-be relocated Auburn Hills branch will be the first one to pilot the new system.
The branch, scheduled for early 2013, will be positioned in the busy storefront area of the Auburn Square Shopping Center, across from Oakland University. Lake Trust CU said the branch will create a new experience for members, with credit union representatives specializing in service and cross-trained in many specialty areas creating more of a “retail feel” to the new location. At just 1,200 square feet, the new Auburn Hills location will be the smallest of all of Lake Trust’s branches.
“The new model will serve members in a much different way,” said Terri Guastella, project manager for the $1.5-billion credit union. “It is a great location to house this pilot right across from the university. We will get a chance to see just how well it plays out with many different segments of our membership.”
Lake Trust also used Brighton-based Contracting Resources to manage renovation at its new Center Line location last February.