LAS VEGAS-New research by Goldman Consulting & Strategy has drilled down into how consumers ages 23 to 45 finance vehicles. Among the findings, according to Neil Goldman, senior partner at the Del Aire, Calif.-based firm, is that two-thirds of those in the market for new or used vehicles do nothing-they simply accept what the dealers offer.

"Only one-in-four go to their primary financial institution," he said. "Credit unions need to help people find financing. Even better, call people after the loan to see if these consumers were happy, as this leads to greater penetration."

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