RANTOULE, Ill.-Shared branching's benefits are clear to Credit Union 1: over $100,000 in additional annual revenue and a significantly lower attrition rate.

CEO Paul Simmons said the $680-million CU netted $72,000 in revenue during the last year and projects the total to top $104,000 during the next 12 months. "That is pretty significant these days when we're all working hard for every dime we can add to the bottom line," Simmons said.

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