IOWA CITY, Iowa-One CU is finding members will opt into overdraft protection if you speak with them face-to-face.

The University of Iowa Community CU has found that to be true, achieving a 90% success rate with those it has targeted to explain the new overdraft environment and the CU's new policies, explained CEO Jeff Disterhoft. "I think it's the only way to get them. We may likely use direct mail or outbound calling later on. But when talking with members about fees, it has to be personalized. If not, people may turn a jaundiced eye toward you."

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.