ROSEVILLE, Mich.-Christian Financial CU boosted its auto lending portfolio and recaptured members' loans after instituting "Campaign Tracker."

VP of Lending Donna Anargyros said that the 34,000-member, $262-million CU began by purchasing a list of just under 1,000 names from Experian that identified members with auto loans from other lenders than CFCU that might be eligible for a lower rate. Names, contact information, credit scores and loan balances were included in the list, as well as information on members with leases so that Christin Financial could solicit those members to either refi the lease or get them preapproved for a car loan.

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