LAS VEGAS-When used properly, social media can help credit unions make connections with Realtors, which in turn will increase CUs' share of the mortgage market.

That was the message from Terri Murphy, CIO of U.S. Learning, Inc., Memphis, Tenn., and consultant to the National Association of Realtors. Murphy told attendees of the recent ACUMA 2010 Annual Conference here that Realtors by and large do not know credit unions do mortgages. "The good news is that means there is an opportunity," she said. "The bad news is, credit unions are starting from scratch."

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