ERIE, Penn.-A novel indirect lending program for a wide variety of consumer products, combined with an aggressive marketing and community outreach campaign, has led to big results for one CU here.

Erie FCU has seen its business lending portfolio swell from $275,000 in 2007 to nearly $8 million by the end of 2009 and more than doubled its number of "Business Affinity Partners," the term it uses for SEGs.

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