SEATTLE — As members continue to feel the economic fallout, credit unions may find the most precious thing they have is information on those members.

BECU employees are more dependent on business intelligence (BI) than they realize, and the credit union is responding by enhancing its member relationship management and BI dashboards — enhancements that report not only the member's finances, but also the member's transaction behaviors, according to Karrie Cunningham, business intelligence architect at the $9-billion CU.

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