TAMPA, Fla. – GTE FCU, the $1.5 billion credit union chartered during the great Depression, is shedding the “credit union” in its name to become GTE Financial as part of a rebranding campaign.
The credit union giant, chartered in 1935 to serve employees of the Peninsula Telephone Company, which had just been acquired by telephone company GT&E, will remain a credit union.
The credit union plans to roll out the new name and logo this morning. The name-change will be reflected in new signs in the coming weeks.
CEO Joe Brancucci acknowledged the credit union had some rough years during the state’s recession.. "We were not immune and were not as focused as we could have been on the right things," he stated. "But over the past couple years, we've been thrilled to again focus wholly and intently on being there for our members and supporting our communities."