RANCHO CUCAMONGA,Calif.-CEOs are pulling several levers this year to bolster the bottom line, but none more important than the one tied to member convenience.
That's according to Eric Porter, EVP of business development for CO-OP Financial Services, who says when credit unions do all they can to improve access to the credit union, they build stronger relationships and all good things follow. "Today, you have to do all you can to make it increasingly convenient for members to do business with the credit union. You have to give them access anytime, anywhere, and really, almost any way. Do that and the credit union sees more revenue."