TAMPA, Fla.-Grow Financial FCU is trying a novel approach to lure passersby into its branches: an interactive video wall that plays a game with people outside, in which they can win cash.

The credit union's new location in Tampa features a virtual money machine that people use to "grab" cash, using gesture-recognition technology. The credit union is using a mix of gaming and augmented reality, two new concepts to financial services that do not have a substantial track record yet have generated a lot of buzz as a way to make the financial experience more fun, and thus resonate with new and existing members, according to proponents.

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