DES MOINES, Iowa-Credit unions need to not only make sure they are offering credit and debit card rewards, those efforts need to be compelling, according to The Members Group.
CUs must get away from the "build it and they will come," and even the "build it and they will stay" thinking to take advantage of a big opportunity to grow their card portfolios this year, explained Aris Jerahian, VP of client relations for TMG. "They have to commit to a marketing strategy. A lot of credit unions sit back and feel their card programs will grow by themselves. It does not happen that way."