GrooveCar Inc. announced that it added 25 new credit union partners (amounting to some 300,000 members) to its online auto program in the third quarter of 2017.

Robert O'Hara, GrooveCar
Robert O'Hara, vice president of strategic alliances at GrooveCar

“We are thrilled to welcome them on board and begin servicing their members,” Robert O'Hara, vice president of strategic alliances at GrooveCar, said in a statement. “With our marketing support programs, the message gets broadcast out to members through email marketing, social media engagement and digital exposure.”

The 25 new credit union partners comprise:

  • CFCU Community CU (based in Ithaca, N.Y.; $1 billion in assets)
  • Collegedale CU (Collegedale, Tenn.; $43 million)
  • Holston Methodist FCU (Knoxville, Tenn.; $14 million)
  • New Horizons CU (Cincinnati; $38 million)
  • Lifetime FCU (Richardson, Texas; $40 million)
  • Beacon FCU (LaPorte, Texas; $152 million)
  • Pioneer West Virginia CU (Charleston, W.Va.; $195 million)
  • St. Mary's & Affiliates CU (Madison, Wis.; $33 million)
  • Members Financial CU (Midland, Texas; $40 million)
  • Riverview CU (Belpre, Ohio; $60 million)
  • MPD Community CU (Nashville, Tenn.; $27 million)
  • LCE Federal CU (Painesville, Ohio; $38 million)
  • SCE FCU (Irwindale, Calif.; $680 million)
  • First New York FCU (Albany, N.Y.; $325 million)
  • First Central CU (Waco, Texas; $81 million)
  • Buckeye State CU (Akron, Ohio; $81 million)
  • Hockley County School Employees CU (Levelland, Texas; $31 million)
  • Steel Valley FCU (Cleveland, Ohio; $27 million)
  • Metro Medical CU (Dallas; $74 million)
  • North Shore FCU (Silver Bay, Minn.; $158 million)
  • Prairie FCU (Minot, N.D.; $123 million)
  • Baylor Health Care System CU (Dallas; $73 million)
  • Texoma Community CU (Wichita Falls, Texas; $127 million)
  • Chabot FCU (Dublin, Calif.; $70 million)
  • Scott & White Employees CU (Temple, Texas; $45 million)

O’Hara also said that credit unions in the program realize that 82 percent of their members do their car-buying research through third-party sites. “Without offering an auto-buying service, credit unions risk missing out on auto loan growth opportunities," he stated.

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