MEDFORD, Ore.-The Financial Brand is advising credit unions to steer away from Google+, the social networking site launched by the search giant in 2011 to compete with Facebook.

The Financial Brand's "2013 State of Retail Bank Marketing" report found that 18.3% of all banks and CUs currently use the site, with 7.6% (1 in every 13) planning to join this year. The company said its study found notes 64% of CUs that once had active G+ accounts have abandoned them.

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