RICHLAND,Wash. — Gesa CU's move to virtual teller branches have reduced staff turnover, sped up transaction times, reduced the cost of branch expansion and even scored the CU the 2013 Excellence in Technology award at this year's CUNA Technology Council Conference, all while preserving the personal touch in a digital world.
"There were several reasons that led us down this path," said Gesa CU's Chief Information Officer, Raj Bandaru. "The traditional branch designs were expensive to build and maintain. We wanted to leverage technology that still had the human element, operational efficiencies and a focus on sales and not transactions."