WALLA WALLA, Wash. – The Power House Theatre will be renamed the Gesa Power House Theatre as part of a $1 million naming rights deal with $1.6-billion Richland-based Gesa CU.
The 368-seat Power House Theatre was introduced last year after a major transformation of a 120-year-old building formerly known for electricity generation into a performing arts theater inspired by the Blackfriars Theatre. It is home to Shakespeare Walla Walla and is on both the state list of historic buildings and the National Register of Historic Places.
The sponsorship signifies “a longtime commitment by Gesa Credit Union to provide financial sponsorship and community support to the theater organization,” according to the announcement. “The agreement also assures long-term sustainability for the theater and supports its ongoing mission to bring the highest quality professional theatrical productions, music and family entertainment to Eastern Washington.”
The agreement is scheduled to be announced officially at a Monday ceremony.