EL PASO, Texas – GECU introduced a new branching concept this week combining a credit union branch with a local tea and coffee café.

While dozens of credit unions operate branches inside supermarkets, schools and a few pharmacies, this is believed to be one of the first full-service branches located inside a tea/coffee house.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.