MADISON, Wis.-Heartland CU here did a low-key push in advance of Bank Transfer Day, and much of its activity from new members came online.

"We've seen a bit of extra foot traffic and questions from prospective members, but there weren't crowds waiting for the doors to open today," Robin Marohn, VP of marketing at the 17,000-member, $172-million credit union, told Credit Union Journal on Bank Transfer Day.

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