CHICAGO and MADISON, Wis.-The Filene Research Institute last week said it was joining with QUEsocial, a social business enablement platform, on a partnership to provide CUs with tools and resources needed for their employees to use social media as an "effective every day work tool." The two organizations plan to pilot with at least 50 credit unions in January the QUEsocial platform.

According to the two organizations, the partnership will provide exclusive Filene customized e-learning that helps employees develop the skills to use social media effectively for specific job functions; content distribution that delivers relevant content to employees; gamification that motivates and rewards employees to convert social media activity into business outcomes, and business metrics that integrate with salesforce.com and other systems to demonstrate real ROI.

"The QUEsocial platform is a perfect solution to help credit unions leverage social media in a way that yields meaningful business results that go beyond marketing," said Filene Research CEO Mark Meyer. "Our research demonstrates that social media has become an expectation for consumers today. Credit unions that utilize social media for engagement can drive stronger business results across functional areas including recruiting, marketing and public relations and member service."

For info: www.filene.org.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.