MADISON, Wis. – The Filene Research Institute is launching a pilot program with 50 credit unions to offer a social business program aimed at employees, instead of members.

The pilot will be offered through Chicago-based QUEsocial which has a program aimed at teaching employees how to use social media as an effective every day work tool. The QŪEsocial program combines e-learning, content delivery, gamification and analytics to make it easy for companies to take social business beyond marketing and into the hands of sales, recruiting, customer service and product development.

“Credit unions that utilize social media for engagement can drive stronger business results across functional areas including recruiting, marketing and public relations and member service. Filene is thrilled to bring credit unions a solution that translates our research into actionable results that will positively impact their members,” said Mark Meyer, CEO of the credit union think tank.

“By ensuring employees know how to use social media for business, and making it easy for them to convert social activity into business outcomes, credit unions can expand their reach and impact, and efficiently work to achieve their business objectives,” said Patrick Rooney, CEO of QUEsocial.

The QUEsocial/Filene partnership will provide credit unions with a social media solution that is easily implemented, scalable, and relevant across the organization, from business development, recruiting, customer service, marketing, and product development.


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