PHILADELPHIA-With a ongoing uptick in banking transactions via mobile devices, Sb1 Federal Credit Union realized that its member experience could suffer without an overarching user interface update.

"We knew that the website needed some updating and given that we now reach most of Philadelphia with our charter expansion, as well as opening two new branches, we wanted to make our first impression and user experience one that kept members and potential members coming back to interact with us," said Sb1's Vice President of Marketing, Diane Childs Heath.

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