LOMBARD, Ill.-There is no shortage of strategies being rolled out in the wake of Bank Transfer Day.
Debit and checking promos. Member data mining. Solid credit card offers. Ramped-up front-line sales. Member education around how to use the credit union. For some they are standalone strategies; others are deploying the approaches in different combinations, according to numerous sources interviewed by Credit Union Journal about what now needs to happen in the industry to take advantage of all the attention credit unions are receiving now.