APPLETON, Wis.–While analytics are being touted as the best means to target members, at least three credit unions have found that creativity is not a bad second strategy.

Fox Communities CU here, for instance, capitalized on the fervor of local Green Bay Packer fans, running a sweepstakes for two tickets to one of the National Football League team’s home games. Every swipe of the card was another drawing entry. The campaign increased the $880-million CU’s number of credit cards by 67% and usage by 9.5%, while cash advances jumped five-fold.

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