CINCINNATI – Maybe those festive red holiday bows on new cars should be green.
Based on recent December car-shopping patterns, consumers are moving away from big luxury cars to more eco-friendly models.
That has been the pattern for the last three Decembers, according to vehicle search patterns and lease transfer data from national car-leasing firm Swapalease.com. In 2011, Swapalease.com processed an additional 5.5% luxury vehicle transfers in December compared with November. In a similar analysis for non-luxury and eco-friendly vehicle transfers, that percentage jumped 26.4% between the two months. The company has seen the same shopping pattern this month.
“The data is significant because leasing generally skews higher for luxury models, and December has traditionally been a good month for luxury vehicle shopping activity,” said Scot Hall, EVP of Swapalease.com. “Looking at the larger picture, we aren’t terribly surprised because of all the emphasis that’s been placed on smaller cars with better fuel economy and additional features.”