PALO ALTO, Calif.-Stanford FCU wins the hearts of its "best" members with a trove of custom-built small business products and services-and a vibrant consumer mobile channel that business members seem to love, according to Jim Phillips, SVP and CIO at the $1.4-billion organization here.

"All credit unions need to remain relevant by expanding tools for businesses, even if the business is a DBA," Phillips suggested. "You don't want to scare off your best members-they'll go to Chase or BofA with their business account and take their personal account with it."

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