WASHINGTON-Credit unions are calling foul on proposed federal guidelines that would, among other requirements, force credit unions to put proper consumer disclosures on all social media messages, cutting deeply into the allowable 140-character limit on Twitter, for example.

"Requiring us to include the words 'Federally insured by NCUA' or 'Member FDIC' or 'Equal Housing Opportunity Lender' will make it difficult to convey our messaging, especially on Twitter," Jenny Huschka, marketing manager for Wings Financial CU, said in a comment letter to the Federal Financial Institutions Examination Council, which has proposed the social media guidelines. Instead, the Wings marketing director proposed a "one-click" rule for credit unions and banks engaging in Facebook, Twitter and other social media messaging that will require a link to the promo/information and that page will include the above information. "I see no reason to include it in tweets," she wrote.

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