LIVONIA, Mich. – The Michigan CU League said it has struck a deal with Gas Station TV to sell video ads to local credit unions across the country on-screen at the gas pumps.
The program will be offered by the Michigan League’s CU Solutions Group subsidiary through its “Buy American” program, Invest in America, which offers discounted products and services from U.S. companies like General Motors, Sprint, Intuit's TurboTax and Dell Computers, through more than 3,000 credit unions nationwide.
Gas TV's geo-targeting capabilities will allow credit unions to customize their messages down to the individual station level, alongside Gas TVs current programming of CNN News, ESPN or AccuWeather.
“A great percentage of our credit union clients are hyper-local, meaning that their core target lives three to five miles from the branch,” said David Adams, president of the Michigan League. "GSTV's ability to target messages down to the individual station level gives us the ability to offer our clients the benefit and impact of broadcast marketing, while our clients are able to maintain the community connection upon which so many branches rely.”
Gas TV,“is able to drive consumers to a very specific destination--in this case, their local credit union branch," said David Leider, CEO of GSTV.
CU Solutions will give credit unions the chance to buy airtime on Gas TV to run customized campaigns that promote auto and home loans where credit union members get substantial benefits versus traditional banks. Credit unions will be able to buy airtime on Gas TV to run customized campaigns that promote certain loan or savings programs or community initiatives.