MADISON, Wis.—The CUNA Operations, Sales and Service Council has released a new white paper on member outreach and engagement.

The group's latest report, called "Sink or Swim: The Rising Tide of Member Onboarding and Engagement Strategies," covers a range of tactics that credit unions can use to strengthen customer relationships.

The report includes advice for building a personalized digital experience for members, as well as getting buy-in on from executive management on customer engagement plans.

The paper is available on the white paper section of CUNA's website, cunacouncils.org.

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