WASHINGTON — A CUNA task force appointed in September to study the organization's structure and governance has released its preliminary findings, chief among them that CUs want better advocacy and more choice from their trade association.

The System Structure and Governance Task Force was comprised of a dozen credit union leaders, including CEOs, league presidents, volunteers and more. Multiple focus groups were commissioned along with a nationwide survey of CUs in order to gather feedback.

Led by Tom Dorety of Suncoast CU in Tampa, the 12-member task force reported its findings this week to the CUNA board, the National CU Roundtable and league presidents. The group's aim is to find a solution to give CUs more choice in how they belong to and interact with the CU system without weakening advocacy efforts.

"Several preliminary ideas were put forward for discussion and received positive feedback," CUNA President and CEO Jim Nussle said in a statement. "The focus was on how our trade association can facilitate superior advocacy throughout the credit union system while giving more choice on how to join the organization. I'm pleased that credit unions nationwide are working to help us build a better and stronger advocacy organization."

Among the items suggested in the task force's findings are:

  • Allowing credit unions to choose how their league dues are allocated, selecting between CUNA as a national organization, state leagues, and a System Advocacy Fund
  • Forming a cooperative agreement between CUNA and state leagues to institutionalize accountability
  • Put all dues toward funding advocacy efforts
  • Uniting CUNA and state leagues under the name of America's Credit Unions.

From here the task force will consider the feedback it received after presenting its findings, and at its next meeting will revise its recommendations with the goal of producing a full report to the CUNA board, which is expected to vote on these proposals later in the year.
Nussle emphasized that everything is on the table and there is "no doubt in my mind that the leagues and CUNA are stronger together and deliver more jointly by creating powerful synergies to advance credit union advocacy," he said. "These discussions will continue and we look forward to continuing to engage with the credit union system on these issues before they are presented to the board later this year."

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.