MADISON, Wis. - Credit unions can and should "re-imagine" their branches to drive growth, according to a new white paper.

Two CUNA Councils - the Operations, Sales & Service Council and the Marketing & Business Development Council - combined forces to issue the white paper, which they note explores trends in new and re-designed branches that support sales, service and branding.

The two Councils said they worked together to create the white paper on this topic because the roles of sales, service and marketing team members "have grown increasingly integrated."

In addition, they said questions about the branch's role in a credit union's growth continue to dominate many conversations in the CU movement. One of the most frequently heard: How can the sales, service and marketing teams work arm-in-arm to drive the success of the branch?

Additional topics covered include:

  • The motivation behind renovating or updating branch spaces,
  • The role of technology in these re-imagined facilities,
  • How credit unions are marketing these locations or otherwise utilizing them to attract and retain members, and,
  • The opportunities, as well as obstacles, that have presented themselves as a result of these branch-design revamps.

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers. The paper is available online in the white paper section of

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.