NEW YORK-Credit union employees and volunteers were urged last week by CUNA Chairman Pat Wesenberg to get on Facebook and Twitter and other social media outlets to sell the story of credit unions and the latest campaign to preserve the credit union tax exemption.

Wesenberg, the president of Wisconsin's Central City CU, told 1, attendees at CUNA's America's CU Conference the emerging social media outlets can be used to reach millions of potential new credit union adherents and to mobilize vast audiences-just like CUNA did in 1990 in its "Operation Grassroots" and in 1996 with the "Credit Union Campaign for Consumer Choice."

"Today we have the opportunity to again rally our members in a relatively short period of time," said Wesenberg.

She pointed to last year's Bank Transfer Day campaign, which drove hundreds of thousands of consumers to credit unions in just a few months and was organized on an ad hoc basis by consumers communicating over social media about their anger at their banks.

Social media like Facebook and Twitter can be a powerful and effective way to reach millions of credit union members, said Wesenberg.

She called on credit unions to develop social media strategies that will notify members and nonmembers about good news involving credit unions; about community outreach efforts by credit unions; about the good deals on services and products being offered; and about the two ongoing CUNA campaigns; "Unite for Good" and "Don't Tax My Credit Union."

Social media is the emerging medium of choice for millions of Americans, said Wesenberg, "It's our responsibility to activate them."

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