LENEXA, Kan. – CU Holding Company, a holding company for six CUSOs, yesterday named Larry Hayes, a longtime credit union executive, its new president and CEO.

CU Holding manages investments in six CUSOs: Beyond Marketing, LLC, XtraCash, LLC, TruHome Solutions, TruHome Title Solutions, Cooperative Payroll Solutions, LLC, and MEMBERS Development Company. CU Holding’s first CUSO, Beyond Marketing, began operating in 2003.

Most recently, Hayes served as vice president of marketing and business development at First Service CU (formerly Right Choice CU) in Houston. He also was vice president of marketing at HFS FCU in Hawaii, and worked at other credit unions in Hawaii and California.


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