NORTHRIDGE, Calif. — CU Business Partners has rebranded as Extensia Financial, the CUSO announced.

"Our new identity is much more than just a name change. Extensia reflects the value of what we do — act as an 'extension' of our credit union clients by providing them with expertise, resources and innovative products and services that are unparalleled in the industry," CEO Pam Easley said in a statement. "We partner with credit unions to expand their lending opportunities, achieve growth and strengthen their relationships with the business members and communities they serve."

The MBL and advisory services CUSO has also expanded its approach to focus on three primary areas, including lending, risk management and strategic services.

"Like all financial institutions, credit unions are seeking new ways to deploy capital and generate greater yields," said Extensia Chairman Dave Maus. "Extensia's new ownership, leadership and staff are deeply committed to making Extensia a valued, trusted partner to credit unions nationwide, providing them with innovative solutions that directly address their needs. Our seasoned leadership team has substantial credit union experience, and with a strong capital base and market position, Extensia is poised for continuing growth."

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