CINCINNATI-If there's one design element Andrea Simler-DeGolier recommends CUs stay away from, it's posters.
"That whole layer of marketing can sometimes become stale and static," said Simler-DeGolier, who heads retail design and development at DEI, and recommends digital signage instead. "Right now it may be a misconception that it's expensive to do that, but when they look at their ROI and do their five- to 10-year plan, it's a good investment. And you're able to change your marketing message daily if you wish. I've been in some branches and those same posters are almost three years old."