SEATTLE-At the downtown Seattle office of BECU, front-line staff are tackling a task critical to the future of the credit union-turning all the new members coming over from banks into profitable relationships.

With the Bank Transfer Day momentum, it's one of the most important jobs facing a credit union today, emphasizes Kristin Anderson, who manages the downtown office. She pointed out the task may be even tougher for her credit union, because her team doesn't get many shots at face-to-face cross-sales, so they have to make the minutes they have with new members count.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.