LAS VEGAS-Two years ago, CoastHills FCU ran an auto loan promotion that grossed $20 million in loans and 650 new members. Now the challenge is to do even better with the same promotion in a much more challenging market.

To make that happen, the credit union, which won NAFCU's best promotional campaign for the year in its asset category, will be implementing some lessons it learned from the original "Deals For All Wheels" promo that in 2008 made 555% of its loan volume goal, 505% of dollar volume goal and 577% of goal for new member growth.

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