RALEIGH, N.C.—Coastal Federal Credit Union has established a "digital banking" division to handle the increased demands of its membership for online and mobile services.
Joe Mecca, a spokesman for the $2.3 billion credit union, described this development as an "organizational change" within the company and that, for the moment, its membership will not see much of a change in available services.
Indeed, the credit union presently provides its members with a plethora of digital services, including mobile banking, mobile check deposits, online banking, online bill payments, peer-to-peer payments, online account opening and loan applications, and electronic statements and notices.
The new division, Mecca explained, means that the credit union will now have a "dedicated team" focused on mobile and online banking.
The Digital Banking team will initially be comprised of David Faleski as vice president, Lesley Vaughan as manager, Richard Sowell as director, and will soon add a business analyst, Coastal said. Faleski and Vaughan had recently served as part of the "Business Transformation" team, and participated in the credit union's conversion to a new core processor about six months ago.
"Previously, these efforts were handled by entities across the company, including, of course, our IT department, as well as third-party outside vendors," Mecca said.
Mecca also noted that Coastal's members have asked for increased availability and utility of mobile and online banking services.
"We're thinking beyond upgrades, and are focusing on next-generation innovation," said Kris Kovacs, Coastal's senior vice-president of operations, in a statement. "The digital systems we have are on par with most of the industry-and were best-in-class at the time we introduced them-but technology evolves rapidly. We want to be nimble and adaptable in our approach, so we can keep up with the growing demand for providing our members with a feature-rich, customizable and consistent digital banking experience."
As an example of Coastal's efforts to improve and modernize its online presence, last week the CU introduced updated versions of its iOS and Android mobile banking apps, which include several new features, including a drop-down menu icon and a left-hand navigation menu.
A new element on the menu includes a tab entitled "Apply for a Loan" under which members can open checking, savings, certificate or money market accounts, or apply for a credit card, vehicle loan or personal loan.
Despite the continual modernization of its mobile and online banking features, Mecca noted, Coastal is committed to maintaining brick-and-mortar branches and human tellers "for the foreseeable future."
"There will always be a need for branches because many members or prospective members still want to meet face-to-face with credit union employees to open accounts, apply for loans and conduct more service-intensive business," he added.