OSHKOSH, Wis. – CitizensFirst CU said Friday it has acquired Chatter Yak!, LLC a CUSO providing outreach and marketing to young people.
Chatter Yak! LLC provides consulting services and strategies designed to increase credit union awareness, engage credit union members and to differentiate credit unions from other institutions within the financial industry. Chatter Yak! LLC also has a proven track record of reaching elusive younger demographic age groups. Chatter Yak! LLC offers customized website design, Next Gen outreach and acquisition programming, and Yak! Tracker, a third-party social media contest application. It also has offerings aimed at increasing financial literacy of high school and college students through community outreach programs.
The CUSO was created in 2011 by Kevin Ralofsky and Bryce Roth when they worked for Vacationland FCU in Ohio. Ralofksy was hired as CEO of CitizensFirst in May and Roth joined the $370-million credit union in September as director marketing and social media.
Financial terms of the deal were not disclosed.