CHERRY HILL, N.J.-The role of the CEO and the skill sets required have changed since 2008, contends David Ardire.

In his new role as CEO of the $150-million Campbell Employees FCU, Ardire plans to push to the top of his list ways to promote key revenue-driving streams and to devise methods to address any negative PR if Campbell Employees eventually determines it has to add or increase fees. He also plans to sell hard the image of the CU advantage to workers within its primary sponsor.

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