LAUREL, Md.-After more than two-and-a-half years, Tower FCU is retiring its Cash Back Direct Deposit program, which paid as much as $125 for members who set up a new checking account with direct deposit ("Tower FCU Finds Cash Still King," Jan. 31, 2011).

The promotion paid $125 to members who opened a new checking account with direct deposit and $100 to members who moved their direct deposit relationship over to the credit union. Patricia Wagaman, VP of advertising and PR, said that the program helped push the CU's direct deposit penetration rate into the 60% range.

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