WICHITA, Kan.-TECU here has seen an uptick in credit card transactions, outstanding balances and the number of cardholders since debuting its "Care Card," which allows members to donate the value of their card rewards to local nonprofits.

The card, explained Charles Bullock, CEO at the 8,200-member, $70 million credit union, debuted in 2012 as part of a rebranding at TECU. Prior to introducing the Care Card, said Bullock, TECU offered a "plain Jane, vanilla" credit card, with a set rate of 16% and outstanding balances that had plateaued at about $1.2 million. "I would be hesitant to call the program dormant, but it just wasn't growing," said Bullock.

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