AUSTIN, Texas-Despite her recent successes, Lisa Nichols wasn't always an award-winning credit union marketer. The Michigan native's first use of her dual degree in public relations and political science from Northern Michigan University was moving to Austin, Texas, and entering the construction business.

"I built two custom homes from the ground up," said Nichols, vice president of marketing for Austin's Amplify Federal Credit Union and winner of NAFCU's Professional of the Year in the category of credit unions with assets between $151 million and $750 million. "I never wanted to do that again."

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.