CINCINNATI-Don't overlook the bottom line impact of reviewing branch performance, reminds Michael King, VP strategic planning at DEI.

"You have to gain a better understanding of the profitability of each of facility. Before we actually start working with a credit union we ask for a lot of their statistical financial information, and we ask for information at the branch level. Whether it's a $200 million or $500 million credit union, I have been surprised how few have that data or the ability to retrieve it."

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