ATLANTA-Consumers are not overly concerned with the appearance of bank branches, according to a recent survey by Synergistics Research.

The study, Branches in a Digital Age, asked which of three branch features is most important to consumers, and found just 4% saying it is most important. Consumers were equally split with regard to branch location and staff as the most important branch feature. Those with income of $100,000+ are more likely than those with lower income to find the location of the branch to be most important, Synergistics reported.

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