DENVER – Bellco CU will have its name replace Wells Fargo atop the Colorado Convention Center’s theatre under a five-year sponsorship deal to be announced Thursday.

The deal calls for the Wells Fargo Theatre at the Colorado Convention Center will officially be renamed the Bellco Theatre, starting tomorrow. Bellco Credit Union agreed to a five-year deal, the same length as the Wells Fargo deal that expired.

As part of the $1.25 million deal, Bellco will have its name on all the signage, as well as its identity attached to promotional or advertising materials.

Monday's "An Evening with Bill Clinton" was the theatre's first official event under the Bellco name.



Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.